Using Facebook Ads for Diaspora Engagement on Humanitarian Assistance in the Philippines
Diaspora in Humanitarian Assistance
Related Country/Place of Origin
The Data for Good unit at Meta and the International Organization for Migration (IOM) partnered to develop, launch and analyze a pair of online campaigns to raise awareness about the impact of recurring natural disasters in the Philippines in Filipino American communities. The campaigns ultimately reached over 10 million people and demonstrated the efficacy of digital outreach for engaging communities in disaster recovery efforts and transferring knowledge of safe shelter messaging.